There are various ways through which you can promote your website to gain traffic.

SEO: SEO is the important part through which you can generate traffic on your website by ranking your keywords in Google search. Various techniques are used for ranking your keywords like guest posts, on-page changes according to Google guidelines. Also, business listing done helps in improving the ranking of keywords thus generating traffic on your website.

On-Page Blog: Writing blogs on recent trending topics helps in gaining exposure to your website. More blogs help in getting more traffic to your website.

Getting reference links from different websites: Put your blog links on different websites in reference fields, which helps in getting good traffic from another website where you have inserted the links.

The above approach has been experimented on the website Kellton Tech and this has worked here for gaining a good amount of relevant traffic on the website.