Google Web Stories enhance digital marketing and content strategies by offering immersive, visually engaging, and mobile-friendly content. These short, interactive stories increase brand visibility, drive traffic, and improve user engagement. They also support SEO through Google Search and Discover, amplifying reach. For content strategies, Web Stories complement blog posts, social media, and video content by offering a quick, engaging format that suits users’ preferences for consuming information on the go. They are especially effective for storytelling, product showcases, and announcements, driving more direct engagement and conversions.