Yes. In fact, social media has become a brand owner’s best friend when looking to create or widen their reach. However, it is also important to remember that the success of your social media strategy relies primarily on how well you manage your profile and expectations for each platform.

So here are a few simple steps you can take to make sure you set yourself up for success by maintaining an active and well-mannered account:

1) Stay true to what your audience expects from you – if they like listening to interviews with entrepreneurs who’ve built their own businesses from the ground up then don’t start posting selfies if that’s not something within the context of your account. Think about what kind of content will be most beneficial for your audience.

2) Make sure you can actually follow through on what you’re promising to post – do you have the time, money, and people power to back up any claims of exclusivity? If no, don’t make them. Also, have a strategic plan for when things go wrong because they inevitably will at some point.

3) Share and engage with other people’s content – join conversations, ask questions, and tell your audience what you think. Remember to take the over-usage of hashtags down a notch unless it’s something that is relevant for your particular industry like #art, #design, etc.

4) Get more Followers on social media like Instagram to grow brand awareness and online presence.

6) Don’t forget about your competition – you never know what insights they might have to offer if you simply asked. The digital age has brought us all closer together so take advantage of that!

7) Post quality content that actually interests people.