RE: What are the key differences between Google Web Stories and social media stories ?

What are the key differences between Google Web Stories and social media stories (e.g., Instagram, Snapchat)?

mu Brong Asked on September 4, 2024 in Google.
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2 Answers

Key Differences Between Google Web Stories and Social Media Stories:

  1. Platform:
    • Google Web Stories are primarily web-based and can be viewed across the open web. They appear in Google Search, Discover, and Image results, providing a broad reach.
    • Social Media Stories are platform-specific (like Instagram, Facebook, and Snapchat) and are confined to the users of those platforms.
  2. Content Ownership:
    • With Google Web Stories, the creator retains full ownership of the content, as it is hosted on their own website or platform.
    • In Social Media Stories, the platform controls the content, and once it expires (typically within 24 hours), it’s no longer accessible.
  3. Discoverability:
    • Google Web Stories are discoverable via search engines and have long-term visibility. They can also be indexed and appear in search results.
    • Social Media Stories are usually limited in reach, mostly visible to your followers or within the app for a short duration.
  4. Monetization:
    • Google Web Stories allow for better monetization options, as they can integrate ads, affiliate links, and other web-based revenue streams.
    • Social Media Stories may have restricted monetization, often reliant on in-app features like sponsored content or direct engagement.
  5. Customization and Branding:
    • Google Web Stories offer more flexibility in design, allowing for deeper customization and branding opportunities.
    • Social Media Stories are constrained by the templates and options provided by the platform, limiting unique branding.
Default Answered on October 24, 2024.
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