RE: What is the Difference Between SEO and SMO?

Both things help bring traffic to your relevant website, the only difference between them is the use of the platform. For example, SEO helps increase visibility in search engines like Google, Bing, Yahoo, and on the other hand, SMO helps build your audience across all social media platforms. SEO is a long process and it needs constant efforts, therefore you should always choose an experienced SEO company in Indore that helps to grow your business. SEO and SMO both are different but both are equally important. Let’s discuss some important differences between SEO and SMO.

  • SEO helps to rank in search engines and drive traffic to your website while SMO helps to build trust and credibility with your potential audience.
  • SEO has both types of optimization On-site as well as Off-site but SMO has only Off-site optimization.
  • In SEO different techniques and strategies have been used to rank on search engines while on the other hand social media optimization focuses on the quality of content. As you deliver great quality content, you can connect with your audience more easily.
  • Bad user experiences, slow loading websites, and there are many more points that affect your ranking on the search engines while in the SMO your traffic and followers depend on the type of content you are delivering.

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2 Answers
  • SEO is used to get your business noticed, while SMO is used for marketing your business.
  • SEO helps in increasing traffic to your site, while SMO also helps in connecting with your prospective customers. SMO helps in building long and strong customer base.
  • SEO is done by selecting keywords and making changes in the title tags, meta description etc of the HTML code. Whereas SMO is used to spread information and awareness via sharing of links, posts, tags, etc on the social networking sites.
  • SEO takes a longer time to show results. Whereas SMO is more quick and concrete in terms of results.
  • SEO does not connect you to your potential customers but SMO is customer friendly. In the sense that by using SMO, one can connect to customers, share information and even gain feedback.
  • SEO focuses on content readable by search engine spiders while SMO focuses on content readable by human readers.
  • SEO is very effective with trusted domains and has a positive effect on all pages including the new pages. SMO helps to keep the traffic flowing with new submissions.
  • One of the biggest differences between SEO and SMO is the networking aspect. SMO heavily relies on networking and strong profiles, while SEO can be done without this.

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Default Answered on May 29, 2021.
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