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What is email marketing?

  Email marketing is a digital marketing strategy where businesses send emails to customers to promote products, share updates, build relationships, and increase sales. It helps companies stay connected with their audience in a direct and personal way. For example, when you receive emails about discounts, new product launches, newsletters, or special offers from a brand, that’s email marketing. Businesses use it to keep customers informed and encourage them to take action, like visiting a website or making a purchase. One of the biggest advantages of email marketing is that it is cost-effective and helps businesses reach the right audience quickly. When done properly with useful and engaging content, email marketing can build customer trust and improve long-term relationships with customers.