How do I increase the visitor-to-lead conversion rate on my website?
Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This is a great option if you want to grow your online business.
This article will outline some useful strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a purchase. If you’re selling online don’t forget to increase conversions by optimizing current traffic.
Include as few fields as possible.
When asking for information in an email opt-in form, ask for as little information as necessary. Here’s an example of how using one additional form field decreased conversions by 11 percent.
Add a guarantee
Include a no-questions-asked refund policy on all purchases. This reduces risk, and increased sales will usually more than make up for any returns. Additionally, it is important to use the latest marketing tools to grow your online business revenue.
Use tangible action verbs
When testing out different calls to action, try using action language that spurs visitors to take action (for example, “grab yours,” “reserve your seat”)
Clearly state the benefits of your product or service
Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.
Pay careful attention to your headline
Your headline is perhaps the single most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one.
Use video to humanize your brand
Include a simple video on landing pages to show there’s a real person behind your brand. Finally, you can try other proven marketing tools to improve your online business metrics.
Recommend related products
Include links to related content or products to keep visitors engaged and on your site.
Tell visitors exactly what they’re going to get
Provide visitors with absolutely everything they need to know about your product: What are the features and benefits? What does it look like? What are the possible uses? Who will benefit most from it? How will it be delivered?
Include a privacy statement on opt-in forms
Offer various payment options
Believe it or not, not everyone wants to use Paypal. Consider offering a variety of payment methods to satisfy the preferences of all your potential customers.
Use high-quality images
Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible.
Use a chat tool
Offer live chat to help answer questions and alleviate any concerns potential customers may have. This is good if you run e-commerce business and what to maximize revenue.
Offer bonus discounts at checkout
Offer free shipping or a percent-off discount to customers on their next purchase.
Bonus tip: Remember that the key to a highly converting website is to test, test, test. What works for one website, audience or niche may not work for another, making it difficult to offer a one-size-fits-all strategy for achieving optimal conversions. Before trying it, make sure you organically grow your sales. Figure out what works best for your business, and then run with it.