How important is content in a digital marketing strategy?
Don’t tell me that you are using online platforms and still the content does not influence you! Because the truth is content dominates everywhere, whether you are on social media, checking out websites, using applications, online shopping, studying, etc. You name the platform and you see some sort of content there that has been keeping you engaged up till now.
There are more than three times as many leads generated by content marketing as through outbound marketing.
If you are a business owner and planning to take your business to great heights through becoming an online marketing expert one thing to always keep in mind is that content is king and should be used very smartly for different platforms.