How is Instagram helping brands grow?
There are a lot of different ways to use Instagram to promote your business but these 7 steps will get you started on the right track.
Start with the basics: Create a business Instagram account and set it up in an attractive way.
- Be clear about your niche
- Be clear about your target audience
- Create an attractive bio
- Post quality content regularly
- Stay in your niche – don’t derail
- Use the right hashtags, which will be your keywords
Understand your audience: Once you have identified your target audience on Instagram, make sure your posts on your feed make sense for your followers, keep them engaged and interested and are posted at the times they are most likely going to be on Instagram. Most of this can be found using Instagram insights.
Talk with them, not at them: Don’t be too salesy! Social media marketing is not an excuse to spam your followers with nothing but sales material. It’s vital to try to ENGAGE with followers as much as possible, not spam. It makes your business feel more human and less corporate. Also, the more that users share and comment on your content, the easier it is for new users to find it. Instagram’s algorithm prioritizes content with higher engagement, and you want to appear in as many feeds as possible.
Use sponsored ads: The key advantage of using sponsored ads is that you are reaching people who are not already your existing followers.
Use relevant hashtags: If you want people to find your content, you need to use hashtags. They’re a simple way to tag your content to make it easier to find for others. Here are a few hashtag best practices:
- Don’t overdo it: five targeted hashtags are better than 15 random ones.
- Avoid overused tags: adding #selfie or #blessed is as good as useless.
- Don’t spam: keep hashtags relevant to the image.
Create Instagram stories: There are 500+ million active Instagram stories daily users and 1/3 of the most viewed stories are from businesses. If you aren’t posting stories you are potentially missing out on millions of impressions. They feature at the top of Instagrammers’ feeds, so they don’t get lost by the Instagram algorithm. And they disappear after 24 hours, so you don’t have to worry about outdated information turning up in online searches. Best of all, they’re one of the only places on Instagram where you can include a clickable link.
Work with influencers: The fastest way to reach potential customers on Instagram is through influencers who have already built an audience with a large following. Influencers are industry VIPs, and their word goes a long way with buyers. Whether you’re trying to build your Instagram presence or make sales, their endorsement is just what you need.
Good influencers should:
- Have a suitable audience (that might actually buy)
- Be vocal and visible in your industry
- Have a history of influencing their followers’ decisions
Then rinse and repeat steps 3 through 7. The most important thing to remember when using instagram is that you have to be active and post creative engaging content that people want to see.