How to increase reach on Instagram?
I want to increase the targeted audience on my Instagram business page.
Instagram is a huge platform and its algorithm changes daily.
But there are some amazing and effective strategies and tricks that worked, work, and definitely will work in the near future.
- Posting quality content. Imagine a film or a video where you can’t see anything because the quality is so pure. You can choose to post a video or an image. Whatever you decide to post them, make sure that the quality is super high and because the quality says a lot about you and your brand or business. Quality vs Quantity. Which one is important? Definitely quality!!! Free tools like Canva, Instasize or Picsart are a tremendous help for your IG performance.
- Experimenting with videos- Several studies have found that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. On first look, it might seem that photos are better than videos for engagement — and it could well be! On closer examination, we might draw a different conclusion. The experts who study the Instagram algorithm made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos!
- Go live on Instagram- A another “trick” is to go live on Instagram. When you use live video, you will appear right at the front of the Stories feed. The “LIVE” logo also makes your profile photo more prominent in the Instagram app. Live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. While the percentage might be higher today, We believe live videos aren’t mainstream yet. So it’s another perfect way to stand out and deliver great content!.
- Use Instagram Ads. It might sound a little cliche’, but Instagram Ads can be another effective way of increasing your organic feed. Having a great Instagram Ad strategy in place can help you develop a sound organic following.
- Connect with others. Watch out for what type of content, bigger brands in your domain are uploading. Try to get ideas and tips and then customize your content. You can change your future hashtags, timings, posts etc to garner more reach. Instagram influencers can help you raise brand awareness and get more followers. You do not have to go to the top influencers every time. Smaller influencers, with a reach of 100,000 followers too, can help expand your audience base.
- Increase your Followers. The more followers you’ll have, the maximum reach you’ll get. If you are new on Instagram then getting followers may be an intense activity for You. You can buy Instagram followers to give a quick headstart to your IG Page. when it comes to increasing followers, Instafamous.pro is the best company by far. They provide real, genuine followers, and also offer a money-back guarantee. I have had great experience with them.
- Do cross-promotion. If you maintain accounts on various platforms such as Facebook, Twitter, or Snapchat, you need to let your followers on those platforms know that you are also on Instagram. Share your Instagram page details through other social channels for people to find you easily.