How to start twitter marketing for e commerce sites?
I found these strategies working to drive traffic to a website through twitter :
Share relevant content : Content is the key to growing your fan following. As a marketer, you need to deeply understand your audience and should know what they expect. You need to look from their point of view and use your words wisely to capture their attention. Whichever space your audience lives in, offer benefits to them.
Follow And Unfollow those who don’t follow you back : Follow 1000 people everyday and unfollow those who don’t follow you back. As twitter do not allow you to follow more than 1000 people per day if you are new in twitter.But just following 1000 new people everyday from your target audience you can get a good no of visits to your websites and can also grow your network.
Use Direct message Campaigns And Auto Direct messages: Use Auto Direct message and try to write a short message with a link to your website so that it can generate call to action if people were interested in your product and services.
Secondly you can try Direct message campaigns with a link to your website on twitter and can track the performance of your campaign on google analytics.Use audiense tool to schedule a mass Direct message campaign.
Use Hashtags :Twitter Hashtags help create communities of people interested in the same topic. Any user can create it by simply adding to their tweet. It helps brands to get involved in the conversation. You will definitely reach to a wider audience when you use hashtags but all you keep in mind is that the hashtag must be relevant to your posts. Make sure the hashtag makes sense, and start your own hashtag to start your own conversation. If people catch on, your brand awareness goes through the roof and your following will increase tenfold. Ideally, 4 to 5 hashtags are enough for a single post. Do not put more than 6 hashtags in posts.
Run Twitter Contest :Create a contest and attract new followers. Make prerequisite of your contest to follow first. This will organically grow your audience immensely. In fact, personally, I have too followed many of the Twitter profiles that are running giveaways, or contest. Make sure your offers entice people to take part and follow you. Also, keep the Twitter guidelines in mind to ensure you are not breaking the rules.
follow this steps to Using Twitter for Ecommerce Marketing
1.Raise Interest Before Promoting Sales
2.Before Launching the Effort, Know Your Baseline
3.Understand Your Network
4.Reach Users Outside Your Network
5.Intrigue Your Followers; Don’t Give Them Everything
6. Always look for new followers
7. Let your brand become more personal. Let it looks like a person, not an advertising platform.
8. Spend time communicating with followers, not just publishing content
9. Use catchy hashtags for advertising campaigns
10. Insert bright images into messages so that they are more often shared
11. Monitor the keywords, and respond to comments and mentions
To your success.
One of the effective ways of promoting via Twitter is by using Hashtag Strategies.
Make sure to use keywords that describes your product or label, and your target market. Just keep your keywords simple and direct.
#yourbrand #yourcompanylabel #targetmarket
Also, don’t forget to take advantage of Follow Friday. It is a weekly event on Twitter, wherein Twitter users would recommend their followers to follow more people.