The impact is large. to say some:

Ample job opportunities got created for freshers and also for knowledgeable people.

Huge increase in freelancing jobs

The number Bloggers and social media marketers are increasing a day.

Many professionals are confused regarding their future course of action. Even people with 15–20 years of selling experience started thinking of switching to digital marketing.

Institutes offering digital marketing courses opened like mushrooms within the entire country, specially within the cities like Bangalore, Delhi, Hyderabad, Chennai etc. Many of them started giving placement guarantee to the scholars joining their course to get more business (God knows how one can give placement guarantee to others!!!!)

Publishers started making huge amount of revenue from the ads served in their internet sites.

University syllabus are gradually incorporating the topic “Digital Marketing” in their syllabus for the marketing students.

Many offline marketing vendors in big cities selling hoardings, printing banners etc. are getting to pack up their business