Editorial backlinks are hyperlinks to your website that are naturally included within the content of another website, typically because your content is valuable, credible, or relevant. These links are not paid for or requested but are earned through high-quality content or strong relationships within your niche.

Characteristics of Editorial Backlinks:

1. Natural: They are voluntarily placed by the content creator or website owner without any direct request.
2. High-Quality: Often come from authoritative websites or publications.
3. Contextual: Embedded within the content and provide additional value to the reader.
4. SEO Benefits: These links signal to search engines that your content is trustworthy and valuable, improving your site’s ranking.

For example, if a well-known blog or news outlet references your article or research in their content and links to your page, that would be an editorial backlink. These links are highly coveted in SEO because they are authentic and carry significant weight in search engine algorithms.