Short-tail keywords are broad and general search terms, usually consisting of one to three words. They have a high search volume, meaning many people search for them, but they are also highly competitive, making it difficult to rank on search engines. Since they are not very specific, they may attract a wide audience but not necessarily the right one. For example, a keyword like “shoes” could refer to any type of footwear, whereas a more specific search like “best running shoes for men” (a long-tail keyword) would attract a more targeted audience. While short-tail keywords can drive a lot of traffic, they often have lower conversion rates because they don’t always match the user’s exact intent.
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Yes , Local SEO needs Promote Your Local Business because local SEO they all a local civilians who are already living there. They  are familiar about local visibility , they attract near by customers for guidance t the people , they know about the maps of that particular area and locality by that they  can easy trust .

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Importance of Digital marketing 

Reach More People – Connect with a global audience anytime, anywhere.
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Target the Right Audience – Show ads to people who are actually interested.
Track & Improve – Use data to see what works and make it better.
Engage with Customers – Build strong relationships through social media & emails.
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