AI is the powerplay in any business & specially in E-Commerce business it’s very important . Some people say Artificial Intelligence is replacing humans and will eat up their jobs. Moreover, they can do the jobs that you would have imagined that robots will do one day in the future. Explore the burning role of AI in E-Commerce and how brands such as Apptus help in facilitating the much needed Retail Empowerment.

To affect seasonal products, manage stock levels or reward house brands, the platform should allow you to manually boost selected products to be pushed higher up in the product listings. Also, the opposite should be done in order to demote selected products, like seasonal wear that’s out of season, by burying them lower down in search results and category pages.

Retargeting Potential Customers with AI – Many times, while managing the ad campaigns, you might have noticed that the customer spends a notable amount of time on a particular product and then suddenly exits. Usually, that information can be stored for use upon their next visit.

Well, the method of sales is changing with businesses responding directly to the customer. Presently brands are reading the minds of customers, and all thanks to the data used with AI.